About Us

Like Noel and Liam, except we're way less successful and actually get on. So really not like Noel and Liam at all.

'Sup.


We're Freddy and Luke - brothers Grom. Nice to meet you, we're glad you've found us. Where to begin?

Cycling Heritage

19 years ago, born out of a desire to give his kids a love for exploration, our Dad created a kids bike company called Early Rider. Fast forward to today, and ER is still loyal to its founding principle - place adventure in the hearts of our children, and they will keep it ours


As the original 'early riders', this was gospel for none more than us. We were the crash test dummies, the stunt-kids for photoshoots, the litmus test for every product. Adventure and a love for the outdoors quickly became a core part of who we are, and still are today. We are very aware of how lucky we were.

We didn’t know much back then, but we knew one thing for sure - we had a pretty cool childhood. Now it's our turn, and we're looking to pass those good vibes on. 

Houston, we

have a problem...


We saw two major issues with buying kids' bike components: 

1. Research is a pain for the average parent. Which brands are best? Who's leading industry advancements? What's trending at the moment? In many cases, people would struggle to distinguish between a great component and a meh one, let alone answer questions like this.

2. Even if you know what you’re looking for, kids' parts are often buried amongst adult ranges, or require scouring 20 different retailers with patchy availability.

All this means that the research and effort required for the average parent to kit out their kids is often high enough to discourage maintenance or to turn them away entirely. So, we decided to fix it, by making your life as easy as possible.

Introducing, Gromstar:

Only kids bike sh*t.

Only top quality.

Only Gromstar.

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Our specially curated range cuts out the need for lots of research. This means no more worrying over what’s good enough and what’s not - if it’s on Gromstar, it’s a great part.
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Gromstar brings a large and growing collection of parts (soon all components) into one single space, so you no longer need 10 tabs open at once.
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We provide a wealth of knowledge and technical expertise, so if you need to know what part is right for you, it's never been easier to ask our brilliant bike boffins.
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The more parents that have the confidence to equip, maintain, and upgrade their kids' bikes with great parts, the more unforgettable memories are created.

It’s as simple as that.